Compliance
Methodology
WellWise Finder combines state guidance, first-party funnel measurement, and plain-English heuristics to help users reach a clearer next step.
Planning
State-aware plans are derived from official guidance and trigger-specific heuristics such as annual testing, home purchase, family-safety concerns, nuisance symptoms, and storm events.
Interpretation
The MVP interpreter uses expanded analyte aliases, simple unit normalization, and public reference thresholds for educational plain-English summaries. It is not a replacement for certified lab interpretation.
Comparison and matching
Lab, kit, and installer views are curated from public sources and product research. Where affiliate relationships exist, disclosure should appear before click-out.
Review posture
Trust cues are intentionally repetitive: source citations stay visible on output pages, trigger pages show last-reviewed dates, and the product does not hide behind a sign-in wall before users see evidence and boundary notes.
Funnel instrumentation
Source → onboarding → activation
Every tracked step carries ICP and channel context from first-party UTM cookies, variant routing, and server-side event enrichment. Activation clocks are measured from first session touch to the first meaningful action.
State coverage
5 states currently in the guided planner
The planner currently covers the five pilot states called out in the GTM plan with official guidance and lab-path sources: PA, MI, NC, NJ, and WI.
- Pennsylvania
- Michigan
- North Carolina
- New Jersey
- Wisconsin