Compliance
Cookie Policy
This page explains the small amount of cookie and local storage WellWise uses, why it is used, and how to change your preferences.
Last updated: July 19, 2026
Essential cookies
- wellwise_cookie_consent — remembers whether you accepted or rejected optional measurement/referral cookies. Retention: 12 months.
- wellwise_variant — remembers the homepage routing variant so the same landing path can stay stable on later visits. Retention: 30 days.
Measurement cookies
- ww_utm_source, ww_utm_medium, ww_utm_campaign, ww_utm_term, ww_utm_content, ww_gclid, ww_fbclid, ww_li_fat_id, ww_rdt_cid, and ww_utm_icp — help WellWise understand which campaigns or entry pages led to useful actions. Retention: up to 90 days. Set only after optional consent.
Referral / partner cookies
- ww_partner_id — remembers a partner or referral source so WellWise can credit a partner when you choose to continue from that partner path. Retention: up to 90 days. Set only after optional consent.
Local storage identifiers
- wellwise_session_id — a first-party browser identifier used only for optional measurement/referral analytics. Retention: up to 90 days from the last refresh. Created only after optional consent.
How to change preferences
Use the floating Cookie choices control at the bottom-left of the site to reopen your preferences at any time. If you reject optional cookies, WellWise clears optional attribution cookies and the local measurement ID.